The Working Hours Collection — Crafted in Supima Cotton
This collection is made From Supima cotton, one of the world’s finest cottons, chosen for its extra-long staple fiber, natural softness, and lasting strength. It is made for those who move through long days with intention where comfort is not indulgence, but necessity. For those who value ease without compromise, structure without rigidity, and garments that support focus rather than distract from it. Every shirt is designed to feel considered from the first wear, and to grow more Familiar over time. Not louder. Not heavier. Just better. This is clothing shaped by discipline, patience, and respect for craft. Because Comfort Is the Highest Form of Luxury
In a world that moves faster every day, what we wear should not add to the noise. It should support the rhythm of our lives — quietly, reliably, and beautifully.
This collection is crafted from Supima cotton, one of the world’s finest and rarest cottons. Known for its extra-long staple fiber, Supima offers a level of softness, durability, and refinement that ordinary cotton cannot match. The fabric feels smoother against the skin, resists pilling, and holds its shape and color through repeated wear.
But this collection is not just about material.
It is about intention.
Designed for Real Days, Not Occasions
These garments are made for people who move through long days with purpose — from early meetings to late evenings, from focused work to quiet moments of pause.
Here, comfort is not treated as an indulgence.
It is treated as a necessity.
The cuts are structured but never restrictive.
The drape is relaxed but never careless.
Every element is considered so the garment works with you, not against you.
Because when clothing fits effortlessly into your day, your attention stays where it matters.
Ease Without Compromise
True luxury today is subtle.
It is not about loud branding or excess.
It is about how something feels, how it lasts, and how naturally it becomes part of your life.
This collection is for those who value:
Ease without compromise
Structure without rigidity
Simplicity without plainness
Quality without display
Each shirt is designed to feel right from the first wear and to grow more familiar over time. The fabric softens. The fit becomes yours. The experience improves.
Not louder.
Not heavier.
Just better.
Crafted with Discipline and Respect
Every piece reflects patience in design and respect for craftsmanship. From fiber selection to final stitching, the focus remains on longevity and feel.
We believe good clothing should not demand attention.
It should earn appreciation.
It should support focus rather than distract from it.
It should move with your life, not compete with it.
A Different Definition of Luxury
Luxury is no longer about owning more.
It is about choosing better.
Choosing garments that last.
Choosing materials that breathe.
Choosing comfort that allows you to be fully present.
Because at the end of the day, the finest thing you can wear is ease.
Comfort is not a feature.
It is a philosophy.
And truly —
Comfort is the highest form of luxury.